Posted by Helen Curry on May 20th 2015
You only get one chance to make an impression, the problem is many businesses are forgetting this, first impressions not only apply to people but also online. These days websites need to instantly attract and impress the desired audience, and with only a few seconds to do so.
The aim is to attract visitors and keep them on the site for as long as possible, clicking through the content and learning more about what the business has to offer. Thats where the all important first impression comes in.
Here are 6 ways to ensure that your website makes an impression on potential customers.
1. Think simplicity. Avoid complexity.
Don’t over complicate it. The website needs to be clear, with images and content used purposefully. Overcomplicating the site will make it unappealing, visitors want to find information quickly without having to jump through hoops to find it. By making the information clear it allows the visitor to make a quick decision which may lead to a sale.
2. The need for speed
A slow website may turn visitors away. If they have used a search engine they are likely to return to the results page to find an alternative if a site is taking too long to load. A slow site is frustrating for users so they are unlikely to want to spend a long time trying to load different pages and waiting for the information to appear.
3. Highlight important and engaging content
Visitors want information quickly, they want to know what your business has to offer and how it can help them. Therefore, it’s important to highlight content that will appeal to them straight away, to give them a clear idea of what your business does. By making the information engaging it will keep them on the website longer, learning more and hopefully convincing them that your business can provide them with what they’re looking for.
4. Grab attention - Use videos
People love visuals, if you can get you message across with images, videos and infographics rather than long, dull paragraphs of information then visitors are more likely to engage.
First impressions are 94% design related according to british research into how different design and information content factors influence trust. A clearly structured design is essential, it let’s the information flow easily and helps the visitor journey from page to page as the navigate around the site.
Usability links into a lot of what has already been said. The users experience has to be enjoyable, with visitors finding it easy to locate the information the they want. Links, buttons and sliders all have to work faultlessly with pages loading quickly and with a clear design.